There are several phrases that describe Korea's capital,
Seoul a harmony of the traditional and modern, a center
of the IT industry, and a shopper¡¯s heaven. Seoul offers
a satisfying shopping experience for all shoppers, from
traditional souvenirs, arts, luxury brands, and fashion
trends. The products also vary according to the interests
of visitors from various parts of the world. Japanese
tourists usually shop for kimchi and kim (dried seaweed
lavers), which are two of Korea¡¯s major food products.
Visitors from Southeast Asia generally visit Dongdaemun
Market area to shop for trendy clothes and accessories
at bargain prices. European tourists are interested mostly
in Asia and Korea¡¯s unique cultural products and souvenirs.
fashion! Dongdaemun Market is filled with trendy fashions
and fashionable people night and day. You can find all
sorts of fashions from your head all the way down to
your feet, and also see Korea¡¯s current fashion trends.
The prices are affordable as well. Dongdaemun Market
is very large, and the shops in the buildings surrounding
Dongdaemun Stadium are fashion-related (clothes, materials,
etc). Due to its grand scale, even those who frequent
the area sometimes get confused.
From Dongdaemun Stadium to Dongdaemun, large shopping
buildings such as Doota and Migliore line the street.
Across these buildings are shops for retailers such
as Jeil Pyeonghwa Market. It is easy to get lost in
the crowded area of Dongdaemun at nighttime. Doota Mall
is one of the largest buildings, selling clothes, accessories,
and more, on segmented floors. You can also find unique
products designed by individual shops. Migliore Mall
and Hello Apm Mall, located next to Doota offer similar
things. However, each shop provides unique items of
their own, so it can be quite fun to go around and compare
prices before deciding to buy something.
¨ç Tourist Information
- Location: Take Subway Line No.2, No.4, No.5 to Dongdaemun
Stadium Station and go out of Exit No.1; you will see
the Tourist Information Center located 150m from the
- Contact Number: 02-2236-9135
- Language Services: English, Japanese, Chinese Available
- Service Hours: 10:00 22:00 (No holidays) ¨è Transportation
Take Subway Line No.2, No.4, No.5 to Dongdaemun Stadium
Station and go out of Exit No.14, walk in the direction
of Dongdaemun about 200m down to get to Hello Apm, Migligore,
and Doota malls. ¨é Note
- Korea¡¯s most crowded night scene can be found at Dongdaemun
Market. As the night gets darker, this area gets more
congested with people and cars. Weekends are especially
busy, so if you want to shop during a less crowded time,
avoid the weeknights.
- Purchasing Hanboks (Korea¡¯s traditional clothes)
Across the Cheonggyecheon stream from Doota, Dongdaemun
Shopping Complex comes into view (take Subway Line No.4
to Dongdaemun Station and go out of Exit No.4), which
has many Hanbok shops on the first floor. If you want
to purchase a Hanbok as a souvenir, this is the place
to go to find beautiful affordable Hanboks.