Traditional Markets / Shopping Districts


Insadong and the surrounding area were the residences of Joseon Dynasty (1392-1910) officials, extended royal families, and the yangban aristocratic class.
The antique art shops that were established here during the Japanese Colonial Period carried everyday items of the privileged class as these items became antiques in the face of modernity.
Since then, Insadong has been home to dozens of art galleries and antique shops. Insadong's narrow alleys branch out into all directions from one main street.
To explore the interesting places on these side alleys, it would be helpful to get a map of Insadong at one of three Tourism Information Centers that are located at the center and the two ends of the main street.

Tourist Information Center
Two Tourist Information Centers are located at the two ends of the main street of Insadong providing well-trained staff fluent in English and Japanese; maps and useful brochures and booklets. Public bathrooms are located next to TICs as well.
Nam (South) Insa Tourist Information Center : +82-2-731-1622 (Kor/Eng/Jap)
Buk (North) Insa Tourist Information Center : +82-2-734-0222 (Kor/Eng/Jap)
Hours : 10:00~18:00 Closed on Lunar New Year's Day and Thanksgiving Day

Seoul Subway Line 1, Jonggak Station, 5 minute walk
Seoul Subway Line 1, Jongno 3-ga Station, 5 minute walk
Seoul Subway Line 3, Anguk Station, 5 minute walk


On Sundays, Insadong becomes automobile-free. Various stalls and booths are opened along the street selling antiques paintings, and handicrafts.