Traditional Markets / Shopping Districts

Apgujeong & Cheongdam

Apgujeong is a mecca for shopping among trendsetters in their 20s and 30s. Shortly after Rodeo Street came into being during the 1990s, unique fashion shops, bars, and cafes began to open one by one, drawing young people en masse to come create their own fashion codes. At one point, the area was frequented by children of well-to-do families and perceived as an extravagant shopping district. It has since become more mainstream, filled with practical shoppers. There are many shops specialized in secondhand luxury items. Multi-shops, which purvey various brands, also seem to be gaining popularity.
The neighboring district of Cheongdam-dong offers a list of more luxurious venues for those with thicker wallets. The street is lined with premium brand flagship stores and a sophisticated series of multi-shops. While Apgujeong remains more of a magnet for those in their 20s, Cheongdam-dong appeals to those in their 30s and40s.

One of the highlights prevalent in both Apgujeong and Cheongdam-dong is the availability of unique clothing designs and accessories by various designers that are difficult to find anywhere else. You can buy an original dress by a foreign designer at a multi-shop or enjoy a leisurely shopping experience at Louis Vuitton's flagship store.

Tourist Information Center
Apgujeong does not yet have a tourism information center. Those in need of a map will need to look up any queries in the Seoul Tourist Information Book. Visitors can obtain a copy upon arrival at the Tourism Information Center in Incheon International Airport. For further inquiries, please call the Seoul Tourist Information Center. Foreign language (Korean, English, Japanese, Chinese) service is available.
Tel: +82-2-1330 (Korean, English, Japanese, Chinese)
Business hours: 09:00 ~ 18:00


-The shops on Rodeo Street in general charge fixed prices, but a small discount may be possible at some non-branded fashion shops.
-Most stores open at around 11:00 a.m. so there is no need to rush. Early risers can nurse a cup of coffee at a nearby cozy cafe until the doors open.
-Apgujeong is full of bars and cafes as well as shopping hotspots. Enjoy shopping in the afternoon while wining and dining at stylish bars and cafes in the evening.
-Apgujeong and Cheongdam-dong are not directly accessible by mass transportation. Get off at Apgujeong Station of Subway Line 3 and take a taxi. The fair will be about 2,000 won.