is a mecca for shopping among trendsetters in their
20s and 30s. Shortly after Rodeo Street came into
being during the 1990s, unique fashion shops, bars,
and cafes began to open one by one, drawing young
people en masse to come create their own fashion
codes. At one point, the area was frequented by
children of well-to-do families and perceived as
an extravagant shopping district. It has since become
more mainstream, filled with practical shoppers.
There are many shops specialized in secondhand luxury
items. Multi-shops, which purvey various brands,
also seem to be gaining popularity.
The neighboring district of Cheongdam-dong offers
a list of more luxurious venues for those with thicker
wallets. The street is lined with premium brand
flagship stores and a sophisticated series of multi-shops.
While Apgujeong remains more of a magnet for those
in their 20s, Cheongdam-dong appeals to those in
their 30s and40s.
of the highlights prevalent in both Apgujeong and
Cheongdam-dong is the availability of unique clothing
designs and accessories by various designers that
are difficult to find anywhere else. You can buy
an original dress by a foreign designer at a multi-shop
or enjoy a leisurely shopping experience at Louis
Vuitton's flagship store.
¨ç Tourist Information Center
Apgujeong does not yet have a tourism information
center. Those in need of a map will need to look up
any queries in the Seoul Tourist Information Book.
Visitors can obtain a copy upon arrival at the Tourism
Information Center in Incheon International Airport.
For further inquiries, please call the Seoul Tourist
Information Center. Foreign language (Korean, English,
Japanese, Chinese) service is available.
Tel: +82-2-1330 (Korean, English, Japanese, Chinese)
Business hours: 09:00 ~ 18:00 ¨èNote
-The shops on Rodeo Street in general charge fixed
prices, but a small discount may be possible at some
non-branded fashion shops.
-Most stores open at around 11:00 a.m. so there is
no need to rush. Early risers can nurse a cup of coffee
at a nearby cozy cafe until the doors open.
-Apgujeong is full of bars and cafes as well as shopping
hotspots. Enjoy shopping in the afternoon while wining
and dining at stylish bars and cafes in the evening.
-Apgujeong and Cheongdam-dong are not directly accessible
by mass transportation. Get off at Apgujeong Station
of Subway Line 3 and take a taxi. The fair will be
about 2,000 won.